Privacy Policy

Effective Date: 2 August 2025 • Last Updated: 2 August 2025

Our Commitment to Your Privacy

By choosing our services, you're entrusting us with your information. We don't take this lightly—we're dedicated to protecting your data and empowering you with control over how it's used.

Introduction

The Modern Estate ("we," "our," or "us") operates the website themodernestate.co.th (the "Service") to help users discover and inquire about real estate properties in Phuket, Thailand. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website and use our services.

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

Information You Provide Directly

When you submit a contact form on our website, we collect:

Name: Your full name (2-50 characters)
Email Address: Your email address for communication
Phone Number: Your phone number with country code
Message: Your inquiry or message content (10-1000 characters)
Privacy Consent: Your explicit consent to process your personal data

Information Collected Automatically

IP Address and Security Data

We automatically collect your IP address and related information for:

Rate Limiting: Preventing spam and abuse (maximum 4 submissions per 15 minutes)
Security: Protecting our systems from malicious activity
Geolocation: General location identification for service delivery

Website Usage Data

Map Interactions: When you use our interactive maps, location data may be collected
Local Storage: We store non-personal data locally on your device for performance optimization, including:
- Property listing cache
- User preferences (currency, units)
- Application settings

Analytics Data (Google Analytics 4)

With your consent, we use Google Analytics 4 to collect:

Page Views: Which pages you visit and how long you stay
User Interactions: Clicks, scrolls, and other website interactions
Property Searches: Search terms, filters used, properties viewed
Technical Data: Browser type, device category, screen resolution
Geographic Data: Approximate location based on IP address
Session Data: Visit duration, bounce rate, return visits
Consent Status: Your cookie consent preferences

Note: Analytics tracking only occurs with your explicit consent through our cookie banner. You can withdraw consent at any time.

How We Use Your Information

Primary Purposes

Lead Management: Processing and responding to your property inquiries
Email Marketing: Sending you relevant property updates and marketing communications (with your consent)
Customer Service: Providing support and answering your questions
Communication: Facilitating contact between you and our team or partners

Secondary Purposes

Service Improvement: Analyzing usage patterns to enhance our website
Security: Protecting against fraudulent or harmful activities
Legal Compliance: Meeting our legal obligations

Analytics Purposes (With Your Consent)

Website Optimization: Understanding which property listings are most popular
User Experience: Identifying how users navigate and search for properties
Content Improvement: Determining which pages and features are most valuable
Performance Monitoring: Tracking page load times and technical performance
Market Research: Understanding user preferences and behavior patterns

Important: All analytics data is aggregated and anonymized. We never track personally identifiable information through analytics without explicit consent.

Data Retention

Contact Form Submissions

Retention Period: [To be determined - recommend 3-7 years for business leads]
Purpose: Ongoing communication and follow-up services
Deletion: You may request deletion at any time

Security Data

IP Address Data: Retained for 30 days for security purposes
Rate Limiting Data: Automatically deleted after 30 days

Email Communications

Email Logs: Retained according to our email service provider's policy
Unsubscribe Records: Maintained indefinitely to honor your preferences

Your Rights and Choices

Under applicable privacy laws, you have the following rights:

Access and Portability

Right to Access: Request a copy of the personal data we hold about you
Data Portability: Receive your data in a structured, machine-readable format

Correction and Deletion

Right to Rectification: Request correction of inaccurate personal data
Right to Erasure: Request deletion of your personal data (subject to legal obligations)

Processing Limitations

Right to Object: Object to processing of your personal data for marketing purposes
Right to Restrict: Request limitation of processing in certain circumstances
Withdraw Consent: Withdraw your consent at any time (without affecting prior processing)

Analytics and Cookie Rights

Cookie Consent: Control which cookies are placed on your device through our consent banner
Analytics Opt-Out: Disable Google Analytics tracking at any time via cookie preferences
Browser Controls: Use browser settings to block or delete cookies directly
Consent Withdrawal: Change your analytics consent through our cookie banner

How to Exercise Your Rights

To exercise any of these rights, please contact us at:

Email: info@themodernestate.co.th
Contact Form: Contact form
Response Time: We will respond within 30 days of receiving your request

Cookies and Local Storage

Current Cookie Usage

Our website uses the following types of cookies:

Essential Cookies

Authentication Cookies: Managed by Supabase for secure access (if applicable)
Purpose: Essential for website functionality
Duration: Session-based

Analytics Cookies (With Your Consent)

Google Analytics 4: Website usage tracking and analysis
Purpose: Understanding user behavior and improving website performance
Consent Required: Yes - managed through cookie consent banner
Duration: Up to 26 months (varies by cookie type)
Can be disabled: Yes - through cookie preferences or browser settings

Consent Management

Cookie Consent Storage: Browser localStorage (not cookies)
Purpose: Remember your cookie preferences
Duration: Persistent until manually cleared

Local Storage (Not Cookies)

We use browser local storage for:

Property Data Cache: Improving website performance
User Preferences: Saving your currency and measurement preferences
Duration: 7 days with automatic refresh

Future Cookie Usage

We may implement additional cookies for:

Marketing & Advertising: Personalized property recommendations and retargeting
Enhanced Functionality: Property favorites, search history, recently viewed listings
Performance Optimization: Advanced caching and user experience improvements

You will be notified and asked for explicit consent before any additional cookies are implemented.

Data Security

Security Measures

We implement appropriate technical and organizational measures to protect your personal data:

Encryption: Data is encrypted in transit and at rest
Access Controls: Limited access to personal data on a need-to-know basis
Rate Limiting: Protection against spam and abuse
Secure Infrastructure: Use of reputable cloud service providers
Regular Audits: Ongoing security assessments and improvements

Data Breach Response

In the event of a data breach, we will:

Notify relevant authorities within 72 hours (where required)
Inform affected individuals without undue delay
Implement immediate containment measures
Conduct thorough investigation and remediation

International Data Transfers

Your personal data may be transferred to and processed in countries other than your own. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

Adequacy Decisions: Transfers to countries with adequate data protection
Standard Contractual Clauses: EU-approved contract terms
Binding Corporate Rules: Internal data protection standards

Children's Privacy

Our Service is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. We will:

Notify Users: Post the updated policy on our website
Effective Date: Indicate when changes take effect
Material Changes: Provide additional notice for significant changes
Continued Use: Your continued use constitutes acceptance of updates

Contact Information

Privacy Questions and Requests

For any questions about this Privacy Policy or to exercise your rights, please contact:

The Modern Estate Privacy Team

Email: info@themodernestate.co.th

Phone: +66 63 081 1214

Address: Townhouse 60/69, Eva Town Road, Wichit, Mueang Phuket District, Phuket 83000

Website: Contact form at themodernestate.co.th/contact

Supervisory Authority

If you believe we have not addressed your privacy concerns adequately, you have the right to lodge a complaint with your local data protection authority.

Legal Information